Del Campo Saatchi and Wieden & Kennedy are the big winners in Ad Age’s agency awards

It’s wonderful what a big win at Cannes can bring and two of last year’s winners Del Campo Nazca Saatchi & Saatchi in Buenos Aires and Portland’s very own Wieden & Kennedy have scooped Ad Age’s 2010 awards for international agency of the year and US agency of the year.

Del Campo’s ‘teletransporter’ ad for Andes beer shared the Grand Prix in the outdoor category with Anomaly’s ‘Be Stupid’ Diesel campaign.

Wieden & Kennedy’s celebrated Old Spice campaign ‘the man your man could smell like’, for Procter & Gamble of all clients, won the film Grand Prix. It also became an internet phenomenon, garnering 23m views in just 36 hours.

Both agencies have much else to offer apart from these two campaigns of course, with Del Campo under the leadership of founder creative Pablo del Campo picking up business from Coca-Cola and Sony and generally leading the revolution in South American creative advertising that has now well and truly attracted the serious attention of big advertisers looking for global campaigns.

Wieden & Kennedy, still proudly independent, has shown conclusively that it’s more than just the Nike in-house shop with other big clients like the above-mentioned P&G. There’s a nice quote in the Ad Age link above from founder Dan Wieden to the effect that if anyone had told him six or seven years ago that some of the agency’s best work would be for P&G he’d have assumed they were on drugs.

But Wieden & Kennedy also came to the aid of its old sponsor by producing campaigns aimed at rescuing what it could of the reputations of Nike stars Tiger Woods and basketballer LeBron James. It also opened an office in Brazil in anticipation of the forthcoming 2014 World Cup and 2016 Olympics.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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