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Why are there no big deals in adland? There’s an ominous silence as Sorrell, Levy, Wren and co sit on their hands – and their wallets

The business/political world is still fretting about the banking system and sovereign debt in Europe (don’t worry, China will buy it all) but across the business spectrum miners, oil and telecoms companies are doing deals all over the place.

Apple has just announced in made $6bn profit in the last quarter, Intel (which is supposed to be on its uppers as PC sales come under pressure) announced record profits recently and even boring old IBM has just produced some good numbers.

So what’s happening at the marcoms big four – WPP, Omnicom, Publicis Groupe and Interpublic? And, indeed, the next three, Dentsu, Havas and Aegis.

Well not a lot by the looks of it. They’re still buying up tiny companies, WPP recently bought a digital agency in Singapore with about 40 employees, but that’s hardly likely to make a big difference to its bottom line.

But the marcoms companies need to buy and buy big because the alternative is to see their share of local markets (and local markets make up global markets) reduce.

So there must be a big deal or three in the offing.

I don’t know what it is but I do know that at least one one of them is lurking in the wings.

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aegis apple.ibm dentsu havas intel Interpublic omnicom publicis groupe WPP

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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