It’s been a quiet 12 months or so for AMV BBDO, the UK’s biggest agency, on the new business front but it’s broken that rather depressing pattern with Research in Motion’s $200m global BlackBerry account.
Interestingly it’s sharing creative duties with LA hot shop 72andSunny, part of which is now part of the MDC empire.
BlackBerry can be a rather tricksy client, banning its agencies from most public statements and switching its business abruptly.
One reason AMV doesn’t seem to win much, of course, is that it handles so many big accounts already.
But this will be very good news as it awaits Campaign’s review of 2010, its so-called school reports when headmistress Claire Beale and her team administer six of the best (worst) to under-performing agencies and hand out (small) apples to the better performers.
Agencies await this fate with something close to frenzy, badgering Campaign reporters with monstrously over-hyped accounts of their triumphs and wholly incredible reasons for their failures (this year some of them will probably blame these on the snow).
And the stately galleon that is AMV BBDO will be no different.