Trojan female vibrator ads get US TV networks in a spin

Let’s face it, they don’t know if they’re coming or going.

Future historians de nos jours will doubtless remark on the way the latter years of the 20th century and the early years of this were those in which girls finally broke even with men, surpassing their achievements in, for example, education.

And these formidable females are interested in their own orgasms and not just as a side effect of male sexual activity.

So pharma companies all over the place are coming up with products to meet this need, nearly all of which don’t require a male in attendance.

One such is US firm Church & Dwight which is running this rather cheesy ad for its Trojan Vibrating Massage Tri-Phoria bit of kit, and doing so quite controversially with a bride on her hen night.

Some US TV networks and cable channels are struggling with this a bit, as would their equivalents in the UK and elsewhere (Silvio Berlusconi in Italy would probably wave it through, just to give himself a rest).

Texas, Alabama and Virginia have apparently banned the product altogether, which is telling ’em.

Forget it chaps, le chat is out of the bag and we’ve just got to grin and bear it.

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maa Silvio Berlusconi

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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