Tom Godici and Greg Ketchum, ECDs at Ogilvy New York, have quit to take up the same roles at BBDO. Godici was formerly a group creative director at TBWA Chiat Day in New York while Ketchum formerly worked on the Apple account at BBDO in Los Angeles.
At Ogilvy their best known work was the ‘smarter planet’ campaign for IBM.
So far nobody’s saying very much about the switch although it can hardly have gone down well in the upper reaches of Ogilvy and owner WPP. Ketchum in particular has a formidable record on technology accounts, having also overseen Hewlett-Packard during a stint at Publicis.
Big creative director moves (and the salaries that go with them) are normally a sign of a business that thinks life is getting better – or richer anyway – and this switch follows the surprise hiring of Mother’s Linus Karlsson to head creative at McCann Erickson in New York and London.
That’s the kind of raid you expect, a big network hiring someone who has made their reputation in the supposedly more creative independent sector.
Now all eyes will be on Ogilvy/WPP to see how it responds. One option (the expensive one) would be for WPP to buy a creative agency to fold into Ogilvy.