South Africa drinks giants go to jail for Drive Dry campaign

Motoring in South Africa is a hazardous enough experience and drinks giants Diageo, Heineken and Namibia Breweries who operate under the Brandhouse banner are sponsoring a new campaign by Cape Town agency Fox P2 to try to cut down drink driving at bibulous Christmas time.

It starts off like a dating agency ad but you wouldn’t want a date with this lot.

It’s an interesting hard-nosed spin on an old problem, solutions to which normally feature car smashes, ruined young lives and so on.

Maybe they ought to try it in the UK and elsewhere?

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About Angie Dean