This may be the very first time a campaign for air conditioners has risen to the top of the creative heap but Maxi Itzkoff and Mariano Serkin, the creative directors who devised Del Campo Nazca Saatchi & Saatchi’s Grand Prix winner Teletransporter for Andes beer, have produced another highly eccentric but compelling campaign for BGH air conditioners.
It features a 25 per cent discount for people with big noses – because they need air conditioning the most – but first they have to submit themselves to a ‘Nose-o-meter.’
Teletransporter shared the outdoor Grand Prix at Cannes this year with Anomaly’s Diesel campaign. Outdoor because Itzkoff and Serkin actualy built some booths with fake sound effects in a number of bars in Mendoza, Argentina, home of Andes beer.
Amazing stuff, all of it.