RP& produces an interesting spin on Christmas spending for Honda’s Acura

Pushing cars as Christmas presents may seem a touch optimistic in these straightened times but the ever-ingenious Honda is having a go through a series of ads from Santa Monica agency RP&.

Anyway it’s all very nicely done as you’d expect from Honda (anywhere in the world) and the notion of ‘over saving’ as opposed to Yuletide over spending is a neat one.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.