Man U stars take to large puddle of vodka for JWT Sydney Smirnoff ad

Well it could be vodka or maybe it’s water but the ad, starring Ryan Giggs, Rio Ferdinand and Ji-sun Park (it’s aimed at Asia) is definitely for Smirnoff vodka.

Opinions will vary as to whether this is a load of balletic nonsense, final proof that football has made us lose our senses, or an ingenious blend of football and artsy premium branding.

It’s a pity Wayne Rooney couldn’t be included, knowing his recreational habits, but he’s signed up by Tiger Beer in the region.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.