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Internet guru Mary Meeker asks: where are the iconic online campaigns?

And there aren’t a lot of them are there?

Mary Meeker is the Morgan Stanley analyst whose views on the internet drive investment into (and out of) internet companies.

Her point here is that online advertising, for all its growing share of the global ad market, has singularly failed to produce ‘iconic’ campaigns, the ones that people remember and talk about and which change advertisers’ fortunes.

We’ve remarked here before about the way traditional telly is making a comeback, in the UK advertisers are queuing up to spend £250,000 or more on a spot in the high-rating X Factor talent show and traditional media are also coming back strongly in America, even radio is forecast to have a boom next year.

Anyway here are Mary’s views.

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iconic campaigns Mary Meeker morgan stanley online advertising X-Factor

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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