Howard Stern to join Apple’s iTunes – is it really such a daft idea?

The Twittersphere has been full of rumours that celebrated US radio and TV shock jock Howard Stern is to sign a three-year $600m deal with Apple’s iTunes.

Stern’s contact with the Sirius network is due to run out in a week or so and the great man has been uncharacteristically quiet about what he plans to do next.

On the face of it it seems an unlikely mix, Apple’s Steve Jobs is noted for keeping a firm moral eye on the kinds of apps he allows on Apple products whereas Stern is never happier than when he’s getting a porn star or three to try out sex toys on his show.

But sooner or later Apple will move into making its own content as opposed to acting as a platform for others. Jobs recently signed a deal with Rupert Murdoch’s News Corporation to host Rupe’s app-only The Daily exclusively on iPad. Which is like being half a media owner.

Would Howard behave himself for $600m over three years?

Probably not actually but he’d give it his best shot.

You May Also Like

advertising Rupert Murdoch Steve Jobs the daily

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.