Guinness breaks new ‘more life in the dark’ line with ad launch in Ireland

Interesting new commercials are coming thick and fast and Diageo, owner of Guinness and other brands including Johnnie Walker is dipping into its copious pockets again with this ad from AMV’s Irish operation that debuts in Ireland imminently before coming to the UK (and lots of other places besides presumably) in March next year.

The global bit is a touch contrived but at least the Guinness fans enjoying ‘more life in the dark’ look as though they’re having a good time rather than, as they often do, posing nobly on some frozen hill top.

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