ID Comms

Buckingham Palace isn’t giving up – they still want us to call Kate Middleton (queen-to-be) Catherine

If it carries on like this they’ll be kicking the corgis next at that big house at London SW1A 1AA (there’s an address for you).

Buckingham Palace spokespeople (Private Eye occasionally imagines one called Sir Alan Fitztightly) are still trying to persuade us to call Prince William’s intended Kate Middleton (or ‘waity Katie’ as she was unkindly known before it all paid off) Catherine.

Jim Pickard reports in the Financial Times that the young people are planning to break with Royal tradition and dispense with domestic servants, no re-run of Downton Abbey or Upstairs Downstairs for them (you can see why, they cause more problems than the aristos).

“He and Catherine live without domestic staff and they wouldn’t do it any other way,” Sir Alan or one of his colleagues told Jim. Or should that be James?

This is interesting in itself of course as William’s dad Prince Charles employs 149 staff apparently, of whom 25 are ‘personal.’

But Wills and Kate (or should that be Catherine?) have decided they don’t want any, probably because they’ll just sell stories to the press.

Palace officials regularly brief journalists over doings there, often over agreeable lunches. You can imagine the tension building as the chablis is drained and said Palace official prepares his (or her) whinge.

“Look old boy (this is a male official obviously) do you think you can start calling Kate, er Miss Middleton, Catherine? It’s not me you know but upstairs they’re getting a bit exercised about it.”

Hack: “Not me guv, it’s the editor. Something to do with Google keywords.”

Let’s hope that Wills and Kate’s lurch towards informality (or is it austerity?) leads to, among other things, rather more direct communications. Not that we want the Queen ringing up editors to gripe in person of course.

But the other day her grandson Peter Phillips (Princess Anne’s son) became a proud father and the news media dutifully parroted that the Queen was reported to be “delighted.”

Why can’t she just say she’s chuffed?

As for Kate or Catherine we certainly haven’t heard the last of it.

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Catherine downton abbey Jim Pickard Kate Middleton Prince Charles Prince William sir alan fitztightly The Queen upstairs downstairs Wills

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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