You have to hand it to Formula One boss Bernie Ecclestone, he’s certainly a trouper whether it’s taking the flak for praising Hitler or bunging the Labour Party a million quid for watering down a tobacco ad ban.
Bernie lost his expensive timepiece (and £200,000 or so) when he was mugged at his posh London house a couple of weeks ago.
But Hublot, the ‘official’ FI timepiece, has persuaded him to appear in its ads to show the value of these bits of fancy Swiss engineering.
Tasteless or brilliant? Marketing Week’s ever-contentious branding columnist Mark Ritson thinks it’s the latter.