UK’s ASA watchdog bans Beyonce’s boobs – before 7.30pm

Beyonce has made a sexy commercial for the launch of her new Heat fragrance for Coty and the UK’s ad watchdog the Advertising Standards Authority has banned its transmission before 7.30, apparently because it looks as though her untethered boobs might pop out (they don’t, alas).

Actually it’s not so daft, the whole point of the thing is Beyonce’s boobage.

Anyway here’s the longer, behind-the-scenes footage. Surely there must be a wardrobe malfunction somewhere here?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.