Rupert Murdoch takes battle with Pearson into the schoolroom

He may be the most unpopular media mogul since the term was invented but Rupert Murdoch’s drive for (even more) world domination continues with the $360m acquisition of Wireless Generation, a US education software provider.

The move follows hard on the heels of Murdoch signing up former New York City education boss Joel Klein to head his nascent education efforts.

Murdoch claims the US education market is worth $500bn, which sounds a bit toppy even if it includes the buildings and school uniforms. But print rival Pearson, owner of the Financial Times in opposition to Murdoch’s Wall Street Journal, has prospered mightily in education in recent years and Murdoch is obviously determined to open another front in his battle with the FT publisher.

Murdoch claims that US schools are “waiting desperately to be transformed by big breakthroughs that extend the reach of great teaching.”

What would that be Rupert? Bill O’Reilly and Fox News in the classroom?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.