That Richard Branson, he’s first with everything: trips to space, you name it.
And here’s Project, his new iPad only magazine which at first sight looks like the usual mish-mash of music, fashion, gadgets and so on beloved of some people on the internet.
Branson has been racing with Rupert Murdoch to launch the first iPad only publication and, of course, he’s first. But Murdoch is supposed to be spending $30m on his The Daily and hiring 100 journalists (internet journalists come cheap).
Project is supposed to be edited by Branson’s daughter Holly, although there doesn’t seem to be much evidence of her presence in the above.