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Microsoft Kinect launch heralds bumper Christmas for McCanns

And indeed its Interpublic media buying sibling Universal McCann as Microsoft spends a whopper $500m on the global launch of Kinect, a hands-free controller for the XBox 360.

As ever with Microsoft these days someone got there first with the technology, in this case Nintendo’s Wii.

The McCann-Erickson commercials aren’t available yet but this demo for Italian car demo Forza shows what you do:

That’s right, float around the living room looking silly.

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About Angie Dean

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