Marks & Spencer owns Christmas advertising so does it matter if it’s naff?

The new UK M&S Christmas campaign is the kind that drives creatives mad; formulaic, celebrity-stuffed and with a horrible music track by the Bee Gees.

But that’s adverts for you. Who cares if it’s all those things so long as it gets the shoppers through the door?

Although even M&S marketing director Steve Sharp must be thinking that its by now customary Morecambe & Wise Christmas Show formula (get as many celebs in there as possible and make them look like good sports) from RKCR/Y&R is sagging a bit around the edges.

What next? Bruce Forsyth?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.