Well it certainly looks like it as the former AMV/BBDO account man, who has turned round Euro RSCG almost single-handed and is now also the CEO of the Havas empire, has just added Reckitt Benckiser’s newly-acquired Scholl and Durex to the agency’s impressive line-up of RB brands.
Most of the business moves from Interpublic’s McCann.
One of Jones’s first jobs at Euro was handling the RB account, then a minnow in comparison to rivals Procter & Gamble and Unilever at other agencies, and now he’s added a potential $1bn in billings through this enticing combination of contraceptives and feet.
RB bought Durex maker SSL earlier this year for a chunky £2.5bn and has obviously turned to its favourite adman to start making a turn on its investment. If past history is any guide it will succeed, back in 2006 it bought Boots Healthcare and has since turned the likes of Clearasil, Nurofen and Strepsils into huge global brands.
Euro RSCG, for years a middling sort of agency, has become the jewel in the Havas crown under the Jones regime.
And RB, and Jones’s nurturing of the account, is the key to that.