It’s a funny old world as DraftFCB and Interpublic executives will be reminding themselves today. Draft, which hasn’t had the happiest of times since it merged with FCB, yesterday scored what seemed like a life-changing win of the $700m Beiersdorf-owned global Nivea account from TBWA.
But today it’s lost four Kraft brands, Jello to agency of the moment Crispin Porter + Bogusky, Cool Whip to Interpublic sibling The Martin Agency plus A1 and Bull’s Eye sauces which haven’t been assigned.
If the agency was asked to choose between Nivea and Kraft it’s pretty clear what the answer would be.
Meanwhile Kraft seems to have discovered ‘creativity’ at last, rewarding Crispin Porter for its work on Mac & Cheese with Jello and just before that Milka. It has also recently added Droga5 to its roster for its Athenos Greek-style brands (maybe it’s just discovered that Australia, birthplace of Dave Droga, has the second-largest population of Greeks).
In fact there’s been no holding back Crispin Porter since founder creative Alex Bogusky left. But that’s a coincidence surely.