Del Campo Saatchi unveils blockbuster regional campaign for Sony Playstation

Argentina’s Del Campo Nazca Saatchi & Saatchi scored quite a coup when Sony appointed it to handle a regional campaign for Playstation and its first offering, from the team who produced the Cannes Grand Prix winner ‘Teletransporter,’ doesn’t disappoint.

It features one ‘Victor’, a child in a man’s body, living here in a ‘state of play’ in comparison to his hide-bound adult peers.

Why’s it good? It’s got an idea backed with a brilliant music track. Pablo del Campo and the lads may well be making another trip to the podium at Cannes.

And there’s no reason at all why this can’t become a global campaign, as we suggested when it was first announced.

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