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Does Didier Drogba really score as one of the BBC’s top 100 historical objects?

Not the highly collapsible Chelsea striker himself but his shirt (No 11) which has been named as one of the contenders to be the final object in the ‘history of the world in 100 objects’ currently being promoted by the BBC and the British Museum.

“Why?” asked audibly underwhelmed radio presenter Evan Davis of the British Museum man this morning (Friday).

Well because it’s for an African footballer playing for a British club (that’s owned by a Russian billionaire) and it’s made in China so it demonstrates the modern global phenomenon of football and the power of branding and all that, bumbled the BM man. He then helpfully pointed out that the collection also included a heap of actual rubbish.

In a way it does exemplify those things but this series, a very good idea, has gone on so long and has been so intensively hyped by the Beeb that everybody’s thoroughly fed up with it by now.

And it seems to get more gimmicky, as the Drogba shirt choice shows.

There are better illustrations of branding of course, like a Coke tin, although, for all I know, it’s in there already.

As for football is it really worth a place as a mover in the development of civilisation in the world, since like ever?

Probably not and Drogba’s shirt seems unlikely to make the cut. But whatever they choose for the 100th object it’s likely to make them look silly.

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BBC chelsea coca-cola Didier Drogba Evan Davis history of the world in 100 objects

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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