Is this Soft Paris opus the sexiest commercial ever?

Well some people think it is and the ad, for French online lotions and toys outfit Soft Paris from the aptly-named Lupo Productions, certainly lives up to its title of ‘sexy fruits.’ Soft Paris is a women-only store apparently, these French they’re always a step ahead…

And a very nice film it is too. Sometimes though the Germans get in first. This ad for discount retailer Fleggaard is still a classic, although subtle it ain’t (scroll down a bit).

Apparently it’s by a Danish agency called Uncle Grey, not the WPP one probably.

Only surprise is that Sir Richard Branson isn’t on the plane with all those girls in red kit (fleetingly).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.