Well some people think it is and the ad, for French online lotions and toys outfit Soft Paris from the aptly-named Lupo Productions, certainly lives up to its title of ‘sexy fruits.’ Soft Paris is a women-only store apparently, these French they’re always a step ahead…
And a very nice film it is too. Sometimes though the Germans get in first. This ad for discount retailer Fleggaard is still a classic, although subtle it ain’t (scroll down a bit).
Apparently it’s by a Danish agency called Uncle Grey, not the WPP one probably.
Only surprise is that Sir Richard Branson isn’t on the plane with all those girls in red kit (fleetingly).