Posh and Becks heat it up for Intimately Yours fragrance launch

Yes here they are, snogging and groping in a lift for the launch of yet another celebrity fragrance Intimately Yours by David and Victoria Beckham (I wonder how much of an argument there was over whose name came first).

If you look at the pack and the merchandising material it looks as though the stuff is called Intimately Beckham Yours, which takes lack of grammatical meaning in marketing to a new low. But clearly the developers thought the name Beckham was far too important to be left at the bottom preceded by ‘by’, as in Hamlet, Prince of Denmark by William Shakespeare for example. That didn’t work did it?

Anyway it’s a pretty little film and our Dave really is very good in these things.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.