M&C Saatchi signs up as internet porn champion

UK ad agency M&C Saatchi is to handle a global campaign for US web hosting company ICM Registry to promote the new xxx domain group, a new kind of top shelf on the internet for the ever-popular porn category.

But fans of the agency expecting a bit of ground-breaking salacity may be disappointed, the first burst of the campaign is evidently supposed to “increase responsibility within the adult entertainment industry,” presumably by persuading it to exclude pets and the like.

The second phase of the campaign is to promote xxx offerings to consumers, not that there’s much evidence that they need help.

Maybe it’s in preparation for the day when lots of people will begin streaming internet content through their huge flat screen TV sets.

Still it sounds a laugh and might just tempt ace copywriter and agency founder Charles Saatchi out of retirement.

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About Angie Dean

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