A golden oldie commercial from the News of the World – as it features Nye Bevan it’s certainly old

A commercial made in the 1940s or the early 1950s by the looks of it as it’s plugging a ‘controversial article’ by Anuerin Bevan, the Labour minister in Clement Attlee’s post-war government who oversaw the introduction of the National Health Service.

Bevan resigned from the Attlee government along with others like Harold Wilson over spending cuts (nothing much changes in UK politics), in particular the introduction of health prescription charges.

You can’t imagine today’s NoW spending precious TV money on an article by a politician. But then he is introduced by four jaunty gals and a mysterious male dancer plugging the paper’s fashion, beauty, shopping and recipes.

He’s obviously the features editor.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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