Most people thought the all-conquering iPad would blow Amazon’s Kindle book reader out of the water but Amazon is fighting back with this ad which attacks the iPad over daylight ‘glare’ and price.
And it makes a good enough point, if you just want to read then the Kindle at a new low price of $139 seems a decent proposition.
To add insult to injury the iPad user in the film is the kind of geek who, in Apple commercials, is generally found to be using Microsoft Windows in his cave.
It’s not the greatest film ever made, by new Kindle agency Doner presumably, but it makes its point.
Or you could read a book…