Tina Fey to star in New York ads – not like her 1995 ad debut we hope

Tina Fey and Alec Baldwin from 30 Rock are among the stars signed up for pro bono appearances in New York’s forthcoming ‘I love New York’ campaign aimed at tourists. The original, featuring Frank Sinatra among others, ran in 1977.

The multi-talented Ms Fey, who writes as well as stars in the 30 Rock saga of a hysterical TV show, is even better known for her impersonation of Republican vice-presidential candidate Sarah Palin, something she’ll no doubt be dusting off in a couple of years’ time if the Palin for president bandwagon continues to roll. This is Fey as Palin with a nod to TV network owner Oprah Whinfrey.

Here, thanks to Adweek, is her geeky ad debut for Mutual Savings Bank.

Her outing for New York is likely to be rather more accomplished.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.