This Nike effort was one of Jeff Kling’s finest – but why was it banned?

This is a Nike ad for Euro 2000, featuring lots of blasts from the past like Edgar Davids, Dwight Yorke (not eligible for a European competition, why don’t agencies check these things out) and Andy Cole (not chosen).

Anyway it seems to be a Jeff Kling product, presumably in his guise at Wieden & Kennedy before he went to Euro RSCG, and then back to W+K. Now he’s giving it all up (see story this page).

It’s a great example of the footballers as gladiators theme which has dominated sports advertising for the last decade. Apparently it was banned, somewhere or somehow. Why? Too violent? Are the ninjas too scary?

Edgar Davids, the star of this in his protective glasses, has recently shipped up at Crystal Palace, the snoozing South London giant that is bedevilled by chairmen who used to own mobile phone companies (not the kind of chaps you’d introduce to your mother or even your bank manager).

Anyway it’s a great film but maybe a bit de trop for football.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.