Google and Verizon announce internet carve-up plans, world blows raspberry

Google and US ISP Verizon have made a right hash of their scheme to carve up the internet, publishing a set of proposals supposedly guaranteeing open access but with some significant holes.

The first is that they exclude mobile internet, seen by many as the future of the whole shebang, and the second new services such as entertainment, education and healthcare (whatever they might turn out to be).

Unsurprisingly these have been spotted by US legislators, including members of the Federal Communications Commission, and other consumer champions, no doubt helped with their research by other tech companies who vigorously oppose the plans.

Essentially the opposition says the two companies plan to create a ‘platform,’ akin to cable television in the US and elsewhere, to which only a limited number of companies (chiefly the two of them) have access.

Already this a PR own goal of major proportions (not that long ago Google used to be a highly popular company). The real issue though is whether or not they will persist with a plan that could eventually disadvantage billions of consumers.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.