Cadbury’s ostrich takes to the skies courtesy of Saatchi Johannesburg

There’s no holding back Cadbury (Kraft or no Kraft) and its Glass and a Half production team at Saatchi & Saatchi.

Its latest opus comes all the way from Saatchi Johannesburg and features an intrepid ostrich taking to the air to the tune of Sammy Davis’ ‘I gotta be me.’ The ad was directed by Peter Truckle for Jo’burg production company Catapult Commercials.

On the face of it this seems a rare example of an agency cheerfully pulling in good ideas from around the network, rather than the campaign originator, in this case Saatchi & Saatchi Fallon in London, jealously guarding its prized account.

What’s not to like?

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