Blimey, having just written a story about the reverberations of Reckitt-Benckiser’s media pitch demands Thomas Cook in the UK is demanding that the media agency that wins its account pays £1m for the privilege plus guarantees ten per cent savings.
This is procurement (or should that be extortion?) with a vengeance but, according to Brand Republic, this hasn’t prevented the incumbent Arena (owned by Havas), Brilliant Media (which used to be a regional outfit), Aegis and Starcom all queueing up to hand over the wonga should they win Cook’s £30m account on a three-year contract.
Hamish Pringle, outgoing director general of trade body the IPA says Cook’s behaviour is ‘outrageous’ and the pitching agencies should pull out forthwith.
Cook refuses to comment citing ‘confidentiality’ blah, blah, blah.
Media agencies, and holding companies of course, aren’t exactly short of number crunchers these days so presumably they’ve worked out it’s worth it.
Agencies don’t just roll over, they tickle the client as well.