Storm over sexy Head & Shoulders commercial

Well a mild squall anyway as some people in the UK have complained about this ad that depicts ‘nurses’ in a sexy way.

Agency Saatchi & Saatchi, also responsible for the popular if banned Flake sexy devil ad, claims that they aren’t nurses but ‘beauticians and dermatologists.’ Doubtless with its tongue firmly in its cheek.

Cadbury’s Flake has always wandered close to the line of course but Procter & Gamble and Head & Shoulders?

They must have put something in the drinking water up in Newcastle.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.