Gillette’s Fusion ProGlide Challenge uncorks YouTube mayhem

Gillette is offering free razors to people in the US who register for its Gillette Fusion ProGlide Challenge, the wheeze it’s using to launch an even more expensive Fusion razor.

Handily it has its own channel on YouTube for the purpose.

The Challenge has prompted a tidal wave of viral videos about the job of smooth skin, many of which will be raising temperatures in the Cincinnati HQ of Gillette owner Procter & Gamble.

Here’s one of the more subtle offerings. But there are plenty around that aren’t.

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