Dita von Teese tries to put some sparkle into Perrier

Well the old fizzy water could do with it, still struggling to recover from its contamination crisis of a decade or so ago.

Whether or not game old burlesque artist Dita von Teese is the gal to do it has yet to be proven.

Still it makes a change from rippling mountain streams and blasted heaths of Scottish heather. Once upon a time Perrier was synonomous with mineral water, the tipple of choice (after the wine of course) for generations of advertising types anxious to impress.

Perrier is making much of the alleged raunch in this and its other films on the internet which feature its version of Playboy’s bat cave, the Perrier Mansion.

But this is probably only NSFW if you work in a convent.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.