Arise Sir Charles, Saatchi gives UK his modern art collection

Not all of it of course, the 200 artworks legendary adman and equally legendary art collector Charles Saatchi is giving the UK don’t include everything he’s bought – like the Damien Hirsts for example.

But the collection, valued at £25m, does include Tracey Emin’s famous unmade bed. Maybe wife Nigella Lawson wants it off the premises (his new gallery in Chelsea).

Anyway Charles has always had a gift for publicity in all his life roles. He also has a long memory, he’s been feuding with Tate Modern director Nicholas Serota for years and maybe he sees this as a knockout punch.

But it’s a nice gesture by Charlie (he hates being called Charlie) who is still viewed fondly (mostly) by the people he worked with as, first, an ace copywriter at Benton & Bowles, Collett Dickenson Pearce, Cramer Saatchi, Saatchi & Saatchi and, very briefly, M&C Saatchi.

Will he accept the knighthood that will inevitably be offered?

He might just confound us all by so doing. His father-in-law Lord Lawson, Margaret Thatcher’s chancellor Nigel Lawson, would surely approve.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.