Yes it’s complicated in outdoor land as the Grand Prix at Cannes is shared between Anomaly’s ‘Be Stupid’ campaign for Diesel (the agency fell out with the client almost as soon as the campaign was launched) and the wonderful-sounding Andes beer ‘Teletransporter’.
The Teletransporter, devised by Argentinian agency Del Campo/Nazca Saatchi & Saatchi, is a soundproof booth (placed out of doors presumably) in which blokes, or girls of course, can pick a sound effect such as a traffic jam or even a ‘spiritual retreat’ (pretty quiet presumably) when they’re calling base to pretend they’re not at the pub.
The two campaigns shared the outdoor Grand Prix.
No Grand Prix was awarded in the radio category (although 15 Gold Lions were which sounds a bit profligate) while the media GP went to Canon Australia for a campaign by Leo Burnett Sydney which created a social network among photographers to promote the Canon EOS.
Among UK agencies, who are failing to trouble the scorers unduly, JWT picked up three outdoor Gold Lions for Kleenex.