Now Robbie Earle and Rolls Royce turn to the subtle arts of PR

Plenty of action on the PR front today.

Disgraced football pundit Robbie Earle has turned to former News of the World editor Phil Hall to attempt to rebuild his reputation after his sacking by ITV.

As reported here yesterday, Earle was fired after match tickets provided for use by his family and friends helped Dutch beer brand Bavaria get a group of Dutch female promotional agents into the Holland game against Denmark, in a classic example of ambush marketing.

It’s now reported that Earle may lose his role as ambassador for England’s 2018 World Cup bid, so Phil has plenty of work to do.

Hall and his agency Phil Hall Associates have strong links with the football world. They were hired by John Terry in February when the England player lost the captaincy, after his complicated love life was spread across the tabloids.

Meanwhile it must be a sign of the times in the motor industry that Rolls Royce is looking for its first ever PR agency.

In a decidedly belated attempt to brand itself as a ‘cool’ motoring icon, the BMW-owned company is talking to agencies about promoting its Ghost and Phantom car ranges to wealthy young consumers.

It may sound like a tall order but then Crystal managed to become the champagne choice of world-famous rappers and footballers, so nothing’s impossible.

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About David O'Reilly

David is a former deputy editor of Campaign and writer for a number of leading titles including Management Today and the Sunday Times. He is a partner in The Editorial Partnership.