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Now only the Premier League can save Rooney and co from brand oblivion

As English football hits (another) low, rudely dumped from the World Cup by Germany, it seems a bit strange to say the Premier League is the only rescue agent on the horizon when many people blame its greedy owners for the England team’s dire performance.

But take the case of poor Wayne Rooney. Until he got a boot on the ankle playing for Manchester United in February he was the man who was going to take England to World Cup triumph. Even good judges from South American, Spain and Italy were saying he was up there with Lionel Messi and Christiano Ronaldo as among the best players in the world.

But he’s knackered and so are the rest of the England players, because they play through an exhausting Premier League season without a break.

There are other reasons for England’s under-performance of course but the fact is that the demands of the Premier League and its horrible owners conspire against England achieving very much.

Manchester United’s Sir Alex Ferguson didn’t help much either by gleefully welcoming Rooney back into his team after the ankle injury when even bionic Wayne needed three weeks off.

So the simple answer, however unpalatable it may be, is to make it in the PL’s interest for England to do well; which would also include ceding ownership of the white elephant football stadium at Wembley from the even more dinosaur-like Football Association to the PL, who could write off most of the debts and convert the stadium back to a football pitch.

And if the PL got the money from sponsors, most of whom will be reviewing their commitment to England this very evening, then it would make sure that players like Rooney, Steven Gerrard and Frank Lampard were in shape to do themselves justice in big international competitions.

And the dear old FA could go back to running the grassroots game, which it does tolerably well.

Will it happen?

Well it just might. English supporters, including the millions of TV viewers at home, are sick of being played for fools.

The money men know where their interest lies. They should be allowed to get on with it.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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