Anomaly dumps Diesel – or was it the other way round?

It was certainly a short and, it would seem, not especially sweet relationship anyway as trendy integrated agency Anomaly has resigned Diesel after just nine months, shortly after producing its much-hyped ‘Be Stupid’ global campaign for the Italian fashion brand.

Anomaly, whose guiding light is former Simons Palmer Clenmow and Johnson founder Carl Johnson, prides itself on thinking the unthinkable for its clients. The trouble with this is that there’s bound to be someone at the client (often a family owner) who sees this as their brand being dissed.

Especially if the line is Be Stupid.

Agencies pride themselves on coming up with ‘big ideas’ of course. It makes you wonder if an agency that prided itself on small ideas would succeed. Life would certainly be smoother.

Anomaly is just embarking on its first efforts for £50m Sony, the account it pinched from Fallon recently even though Fallon had won many plaudits and awards for its work. So there won’t be a lot of sympathy from that quarter.

By the way, one of the head honchos at Anomaly London is one Johnny Vulkan. This is also the name of one of the baddies in Len Deighton’s seminal spy novel Funeral in Berlin which was also made into a film starring Michael Caine.

Not a lot of people know that.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.