World Cup might be entertaining after all – here’s Ponce’s effort for Axe

Rio agency Ponce (that’s what it’s called) has produced a bizarre gem for the launch of Axe Play 2010, Unilever’s bow to what it clearly thinks will be World Cup fever.

Lads, telly, beer and girls you expect obviously. But a centaur cum sofa? It’s mildly surprising that the usually cautious Unilever didn’t add a line advising viewers not to try this at home.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.