ID Comms

Will the puritans at Kraft like this Cadbury commercial?

When your share price booms because of a gorilla impersonating Phil Collins then there’s a danger that the ad agency, in this case Fallon, might start enjoying itself too much.

Especially when it styles itself ‘Glass and a Half Productions.’

A sensible client will take the agency top bods out to lunch and say, “great guys, but we’re really in the business of selling stuff. So just calm down a bit and give us something on strategy that even those dingbats in the trade can understand.”

Cadbury now is part of Kraft of course. And I bet those characters in Philadelphia don’t get this at all:

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cadbury fallon gorilla Kraft Phil Collins

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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