When your share price booms because of a gorilla impersonating Phil Collins then there’s a danger that the ad agency, in this case Fallon, might start enjoying itself too much.
Especially when it styles itself ‘Glass and a Half Productions.’
A sensible client will take the agency top bods out to lunch and say, “great guys, but we’re really in the business of selling stuff. So just calm down a bit and give us something on strategy that even those dingbats in the trade can understand.”
Cadbury now is part of Kraft of course. And I bet those characters in Philadelphia don’t get this at all: