Meerkats are everywhere – now they’re playing Lionel Messi for Pepsi

Is the world about to suffer meerkat fatigue? It wouldn’t be the advertising industry if it didn’t take someone else’s idea and work it to the point of extinction and now the critters, who feature in the phenomenal success of the comparethemarket ads in the UK, are starring alongside Lionel Messi in the World Cup campaign from Pepsi.

The Daily Mail reported the other day that meerkats are the new black when it comes to pets, unfortunately for them as they prefer to be with their pals not humans. Especially if budding Lionel Messis start playing them at football.

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