ID Comms

Marie Stopes TV ad is a sign of changed times

Not so long ago a TV ad for pro-abortion NGO Marie Stopes International would have caused a big, if predictable stink but it doesn’t seem to have happened so far in the UK as the first abortion services ad is aired.

Which, at a time when the former Labour government is being rubbished for everything it did (some of it deservedly) bears out Tony Blair’s boast that Britain has become a more relaxed country (it’s just that often it doesn’t seem that way).

The ad itself is cool and sensible, in stark contrast to the current fashion in charity advertising which is to make you feel like a murderer if you don’t give £2 a month.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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