Why Google TV won’t work

It won’t work because it’s complex (yet another box), costly, people don’t want to surf on their TVs, it will add to advertising audience fragmentation and (in the US) you can get most of the good bits already on cable.

This is what interactive expert Ellen Dudar thinks anyway, writing in Ad Age.

Well Ms Dudar may be right but we won’t really know until the first sets arrive sometime in the autumn. But her thoughts will have caused the odd ripple of consternation at Google and among its partners Intel, Logitech (which makes the boxes) and Sony, which is planning to incorporate Google TV into its new sets.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.