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Fast mover Ewanick dumps Publicis and drives Chevy to Goodby

New General Motors marketing supremo Joel Ewanick doesn’t hang around and just a few weeks after joining GM from Nissan (which he he joined only a few weeks before from Hyundai) he’s moved the key Chevrolet account from Publicis (which only won the business in December) to San Francisco-based Goodby Silverstein & Partners.

Goodby, owned by Omnicom, might seem to be taking a chance by opening an office in Detroit (shouldn’t imagine there’s a rush among staff for this particular relocation) but the agency has worked with Ewanick before at Hyundai.

And the man himself says he’s “confident that Goodby Silverstein has the ability and creativity to take Chevrolet to the next level – and fast.” Just in case people haven’t got the message by now.

These are crucial times for GM of course. It has just emerged from bankruptcy 61 per owned by the US government and is preparing a public listing to pay back some of the $40bn or so it received in bail out funds. Key to this process are the upcoming launches of the Volt electric car and new small car the Cruze, both from Chevrolet.

So no pressure on Goodby Silverstein then.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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