Here’s Anomaly’s first big one for Sony since nicking it from Fallon

And it’s not half bad really.

It still seems tough on Fallon to lose Sony after a few bravura commercials and when it went to Anomaly, an ‘integrated agency’ for want of a better word (if these new ideas companies are so clever why can’t they think of something to call themselves? Ideas company wouldn’t wash with clients).

Anyway here we go, a decent telling of the 3DTV story.

It doesn’t have a human dimension (no characters or dialogue) and it rests on bloody football, every creative’s excuse for not having an idea.

But Anomaly, the New York-based brainchild of former Simons Palmer partner and then TBWA big noise Carl Johnson is clearly a force to be reckoned with.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.