ID Comms

Richard Edelman on Anna Karenina and business

And the great man’s point is that businesses who regard humans as friends rather than enemies do best.
A point Tolstoy makes in his great novel about a love affair interrupted by a train.
But I do wonder if Richard is a bit swayed by CEO soundbites. There’s one in the link from the head honcho at GE.
Hardly a cosy company.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.