More big media deals going pear-shaped, AOL wants to ditch Bebo

Which the hapless ISP bought from its British owners for a chunky $850m just two years ago.

AOL itself was the agent of probably the biggest botched deal in media history when it ‘bought’ massive media conglomerate Time Warner in 2000 with $164bn of Warner money, allegedly to create the world’s first all-media giant.

A short time later $99bn was written off by the merged AOL Time Warner as AOL’s fortunes declined rapidly.

Now Bebo, once the coming social network, is almost out of the race against the all-conquering Facebook and Twitter and AOL says it will either sell the business or close it.

Well, it’s only money……

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.